Services

I offer everything you need to build an authentic online presence. One that represents your expertise, reflects your values and connects with your future clients.

Take a look below at what I can best help you with.

  • Business strategy for coaches

    Business Strategy

    Clarity, structure, and a path that feels like you

    Business Strategy is for coaches who want to translate their vision into aligned offers, sustainable pricing, and systems that fully support their work — without becoming sales-y or generic.

    Over eight weeks, we clarify your niche, shape your signature offers, define an authentic marketing approach, and build delivery systems — all grounded in who you are and how you want to work.

    This is for you if you want a business that feels clear, authentic, and sustainable — not performative.

  • Website design for coaches

    Website Design

    From vision to presence

    Your website is more than just a collection of pages — it’s the place where your work meets your audience. Through a thoughtful and collaborative process, we’ll build a website that reflects your values, supports your business, and feels like home.

    What sets me apart from other web designers is my background as an online freelancer and holistic coach training. I understand how difficult it can be to translate your vision, your character, to an online presence.

    Therefore, this exclusive, 1:1 process‍ starts with you. This sets the foundation for creating a website that conveys your expertise, allows you to show up authentically online and builds trust with your client audience.

  • Visibility & Growth Strategy for coaches

    Visibility & Growth Strategy

    Attract the right clients, in ways that work for you.

    This service is for coaches who want consistent inquiries — without spreading themselves thin across platforms or forcing themselves into marketing that doesn’t fit.

    Instead of “doing more,” we focus on doing the right things: choosing the channels that actually make sense for you and your potential clients, and building a lead-generation approach that is sustainable, focused, and effective.

    This is strategy first — designed to support your business, connecting with your audience effortlessly.

What others say

  • Working with Eva was a thoughtful and inspiring process. She created a website that beautifully reflects the heart of my work.

    - Elly V.

  • Eva translated the complexity of my book and scientific work into a well-structured website. She suggested relevant images to enhance the effect of the text, so that it reflects both the seriousness of the content and the accessibility I wanted. The result is a site that feels timeless, personal, and perfectly suited to its purpose. She contacts occasionally to point out possible updates.

    - Aris G.

  • Eva has a unique ability to blend creativity with strategy, bringing customized designs to life with clarity and ease. She listens deeply, connects with your vision, and translates ideas into a website that feels both authentic and purposeful. With a thoughtful step-by-step approach, she makes the process clear, manageable, and inspiring. In designing my site, Eva created a space that is more than just a reflection of me - she crafted a warm and welcoming experience for my clients.

    - Denise F.

  • Working with Eva is a truly powerful experience! She has a unique gift for bringing a holistic approach that perfectly balances structure and creativity. With her insightful questions, she helps you find and express your true self. She's incredibly present and patient, supporting you through any obstacles to bring your vision to life. This is clearly her calling, and I can't recommend her enough.

    - Nancy H.


Why Choose Me

Thoughtful strategy and design, built around you.

I don’t rush you through templates or push one-size-fits-all solutions. Whether we’re working on business strategy, your website, or both, I take the time to understand you, your work, and what you want your business to support.

My background in coaching and consulting means I combine deep listening with clear structure — creating clarity first, then translating it into a grounded, professional online presence.

You can expect:

  • A calm, pressure-free process

  • Personal 1:1 attention and limited client load

  • Strategy and design that feel aligned, not performative

  • Practical support so you feel confident moving forward

The goal is simple:
a business and online presence that feel like you — clear, steady, and built to last.

Eva Gaaff, website designer for coaches and creatives, wearing a white blazer and black skirt, standing outdoors in front of a beige wall with climbing red and green ivy, smiling at the camera.

Ready to take the next step?

  • 1. Book a Free Call

    Choose a time that works for you, and we’ll connect for a free 30-minute call to explore your business, your goals, and what you’re navigating right now — whether that’s strategy, design, or both.

  • 2. Gain Clarity & Direction

    We’ll look at what’s working, what feels unclear, and where you want to go next. Together, we’ll identify the kind of support that best fits your current season — from business strategy to a website that truly supports it.

  • 3. Receive Your Custom Proposal

    After our call, you’ll receive a tailored proposal outlining the recommended services, investment, and a realistic timeline — so you can move forward with clarity and confidence.

  • 4. Begin Your Journey

    Once you’re ready, we’ll start our collaborative process: structured, spacious, and rooted in intention. Step by step, we’ll bring clarity to your business and translate it into a grounded, authentic online presence.

 FAQs

  • If you’re wrestling with direction, offers, or structure, Business Strategy is usually the right place. If your offers are in place but attracting clients feels inconsistent, Visibility & Growth Strategy may be more appropriate. And if decisions are made and you’re ready to translate them into an online presence, Website Design is the execution step.

    If you want you can plan a free connection call and we’ll talk about what would be the best fit for you right now.

  • No. These services are designed to meet you where you are. What matters most is that you’re ready to think carefully about your business and make decisions you can stand behind — not that everything is already resolved.

  • My work combines strategic structure with a thoughtful, human approach. I don’t apply generic frameworks or push growth for growth’s sake. Each engagement is tailored to your business, your capacity, and the way you want to work — with clear thinking, practical decisions, and space to integrate.

  • Most clients work with me across different phases. If you start from scratch I’d advise to begin with Business Strategy and later move into Website Design followed by Visibility & Growth. Each service builds upon the previous work. A discount is always offered if you choose to combine.

  • Because this work involves strategic thinking, decision-making, and collaboration, guarantees aren’t offered and refunds aren’t available once work has begun. That said, each service is clearly scoped, and I’m careful to make sure there’s alignment before we start.

  • Availability varies depending on the service and time of year. Strategy and design engagements are limited and often book several weeks in advance. If you’re considering working together, it’s best to reach out early to explore timing.

  • Each service has a defined structure and recommended timeline, outlined on its individual page. Strategy and visibility work are designed to unfold over several weeks, allowing time for reflection and implementation between sessions. Website Design follows a set timeline once we begin. I’ll always be clear about time expectations before we start.

  • The outcome of this work is clarity of direction, stronger structure, and decisions you can stand behind — not quick fixes or overnight change. Clients typically leave with greater confidence in their choices, a more coherent business foundation, and a clearer sense of what to focus on next.