Business Foundations

Looking to shape a business or online presence that truly reflects you?

I’ve written these posts to support you in doing exactly that. From business and website strategy to copy guidance, branding insights, and practical tech know-how: this is where you can start.

EVA GAAFF 8/22/25 EVA GAAFF 8/22/25

How to Design a Website That Feels Like You

Your website isn’t just a container for your content — it’s a reflection of your work, your values, and your voice. When a website truly feels like you, your audience can sense it. There's an ease, a clarity, and a natural invitation to connect.

EVA GAAFF 8/12/25 EVA GAAFF 8/12/25

Not Ready for a Full Redesign? This One-Hour Website Review Might Be Exactly What You Need

Sometimes you know your website isn’t working — but you’re not sure where to begin. Maybe it’s been a while since you launched, or your work has shifted, and your site just doesn’t feel like “you” anymore.

EVA GAAFF 8/12/25 EVA GAAFF 8/12/25

How I Use AI to Create Authentic Content Without the Overwhelm

Over time, I developed a structured system that allows me to create posts and website copy exactly the way I want to show up. In a fraction of the time. No algorithm-chasing, and no apps on my phone. Just focused creativity, clarity, and ease.

EVA GAAFF 8/5/25 EVA GAAFF 8/5/25

Best Squarespace Templates for Coaches

Choosing a template as a coach isn’t just about looks — it’s about functionality, clarity, and ease. A great Squarespace template should support your message, make your services easy to access, and feel aligned with your energy.