Work With Me

You've built your expertise. Now let's build the practice around it — with the right offers, the right pricing, an online presence that reflects your level, and the systems that hold it all together.

The right starting point

Every coach arrives at a different point. Below are the ways we can work together — find what fits where you are now.

Start here

The Client Trust Journey

A free framework for coaches who want consistent clients — and the AI strategy to support it.

Most coaches spend hours on content that doesn't bring in clients. Not because the content is wrong, but because the strategy behind it is missing.

The Client Trust Journey is a free framework that changes how you think about getting clients. It maps the stages a potential client moves through before they decide to work with you — and shows you exactly where most coaches lose them without realising it.

Alongside the framework, you get a practical AI setup: how to use AI not just to write content, but as a strategic partner — a sparring partner, an advisor, a system that generates ideas and gives you feedback tailored to your practice.

The result is a clearer strategy for getting consistent clients who match your expertise, and a working AI system that supports it.

Two things most coaches spend months figuring out. In one free guide.Z

Build your practice

The Practice Membership

$79 / month · cancel anytime

Five advisors set up across marketing, copywriting, client communication, offer development, and weekly planning — built around how you work, not a generic template.

Then every month: a live session built around a relevant theme, a content prompt library updated for coaches building organically, async support between sessions, and ongoing development of your AI system as your practice grows.

The membership is the most accessible way to get serious, structured support — without the price tag of 1:1 work. It's also where everything else I offer grows from.

Your complete AI business team, configured for your specific practice in week one.

Eva Gaaff, website designer for coaches and creatives, wearing a white blazer and black skirt, standing outdoors in front of a beige wall with climbing red and green ivy, smiling at the camera.

Self-study framework

Building Your Coaching Practice

$297 · one-time

A complete 5-pillar framework — direction, business design, visibility, infrastructure, and growth — for coaches who want to build the full structure of their practice at their own pace.

Each pillar covers the decisions most coaches either skip or get wrong. You finish with clear offers, a visibility approach that fits your life, and a business structure that holds.

A standalone course and a natural companion to the membership. Some coaches start here. Others reach for it after a few months in the membership when they want to go deeper.

1:1 Work

Strategy Intensives

From $1.500

Expert eyes on your full practice — offers, pricing, positioning, visibility, and direction. You leave with a complete business architecture and a 90-day plan built around your actual life and capacity.

Half-day, full-day, and two-day options available.

Website Design

From $1.500

A website built once, built properly — designed to reflect the depth of your work and convert the right clients from the first visit. Not outgrown in a year. Built to hold.

The natural sequence: strategy first, then website. Coaches who come through a strategy intensive arrive at the website project with everything already clear.

What others say

  • Eva has a unique ability to blend creativity with strategy, bringing customized designs to life with clarity and ease. She listens deeply, connects with your vision, and translates ideas into a website that feels both authentic and purposeful. With a thoughtful step-by-step approach, she makes the process clear, manageable, and inspiring. In designing my site, Eva created a space that is more than just a reflection of me - she crafted a warm and welcoming experience for my clients.

    - Denise F.

  • Eva translated the complexity of my book and scientific work into a well-structured website. She suggested relevant images to enhance the effect of the text, so that it reflects both the seriousness of the content and the accessibility I wanted. The result is a site that feels timeless, personal, and perfectly suited to its purpose. She contacts occasionally to point out possible updates.

    - Aris G.

  • Working with Eva is a truly powerful experience! She has a unique gift for bringing a holistic approach that perfectly balances structure and creativity. With her insightful questions, she helps you find and express your true self. She's incredibly present and patient, supporting you through any obstacles to bring your vision to life. This is clearly her calling, and I can't recommend her enough.

    - Nancy H.


  • Working with Eva was a thoughtful and inspiring process. She created a website that beautifully reflects the heart of my work.

    - Elly V.

How it works

  • 1. Book a Free Call

    A 30-minute conversation about your practice, where you are, and what you need. No pressure — just a clear look at whether and how working together makes sense.

  • 2. We identify the right starting point

    Not every coach needs the same thing. We look at what's most pressing and find the entry point that fits your current season.

  • 3. We build

    Whether that's a strategy intensive, a website, the membership, or a combination — the work is considered, structured, and built to last.

 FAQs

  • The free guide is always a good first step — it's a low-commitment way to see how I think and get one immediate result. If you want to talk it through, book a free call and we'll look at your practice together.

  • No. What matters is that you're ready to make considered decisions about your business — not that everything is already resolved. Most coaches arrive with questions, not answers. That's exactly the right starting point.

  • Yes, and most coaches do across different phases. The natural sequence is membership first, then course, then strategy intensive, then website. Each builds on what came before. Where you enter depends on where you are now.

  • The work here is designed for coaches who have completed their training and have some experience behind them. If you're still in certification or brand new to coaching, this probably isn't the right fit yet — but the free guide is a good place to start building the foundations.

  • Because this work involves strategic thinking, decision-making and collaboration, refunds aren't available once work has begun. Each service is clearly scoped beforehand, and I'm careful to make sure there's genuine fit before we start.

Not sure where to begin?

A free 30-minute call is the simplest way to find out.