Visibility & Growth Strategy

Attract the right clients, in ways that work for you.

This service is for coaches, creatives, and consultants who want consistent inquiries — without spreading themselves thin across platforms or forcing themselves into marketing that doesn’t fit.

Instead of “doing more,” we focus on doing the right things: choosing the platforms and channels that actually make sense for you and your potential clients, and building a lead-generation approach that is sustainable, focused, and effective.

This service is only recommended once your core offers and positioning are in place.

How it works

We start with a full picture: you, your work, your audience, and where connections are most likely to happen.

From there, we design a visibility and acquisition strategy that fits your energy, capacity, and business stage — online and/or offline.

This is not about content calendars or post templates. It’s about building a system that brings people to you.

  1. Visibility & platform assessment

We begin with a visibility and platform assessment, taking a close look at your current presence — if you have one — and how people are finding you today. From there, we identify the platforms that truly match you, your ideal clients, and your offers. This includes both online and offline opportunities, such as social platforms, email, partnerships, networks, events, and — where relevant — paid visibility.

5. Implementation guidance

Finally, you’ll receive implementation guidance that helps you move forward with confidence. You’ll know what to focus on now, what can safely be ignored, and what makes sense to handle yourself versus what could be outsourced later — so your energy is spent where it matters most.

4. Simple systems

We design simple systems to support your visibility over time. This includes how leads are tracked, how follow-up happens, and how marketing fits into your existing workflow so it feels manageable rather than overwhelming.

3. Lead-generation strategy

From this foundation, we build a lead-generation strategy with a clear plan for how inquiries are generated. This may include organic and relational channels as well as a considered ad strategy, covering platform selection, objectives, funnel logic, and budget guidance. The focus is on direction and decision-making — not ad management and no unnecessary complexity.

2. Client journey & messaging

Next, we examine your client journey and messaging. We look at how people first discover your work, what helps build trust over time, and what ultimately moves them to reach out. Often, small refinements here can make a meaningful difference in how your business is perceived and how easily potential clients take the next step.

How we work together

The structure

  • Extensive online intake (before we begin)

  • Intake & orientation call

  • 3 × 75-minute 1:1 strategy calls

  • Email / WhatsApp check-ins for questions and support

  • Shared folder with everything we create together

  • Written visibility & growth strategy, including ad direction

  • Follow-up integration call to refine, adjust, and look ahead

Time investment: I advise to take 2 to 3 months to complete the process. This way we have time to dive deep and fully implement each step between the calls.

The results

By the end of this work, you’ll have:

  • A focused visibility strategy you can actually maintain

  • Clear direction on where to show up — and where not to

  • A lead-generation plan designed to produce qualified inquiries within 3 months, provided the agreed strategy is implemented

  • Confidence that your marketing supports your business instead of draining it

Investment

Visibility & Growth Strategy — $750: a focused strategy engagement including intake, two in-depth 1:1 sessions, a written visibility and lead-generation strategy, ad direction, and a follow-up integration call, as outlined above.

Visibility & Growth Taster Session — $145: a focused introduction to the work, ideal if you want to explore your visibility challenges before committing to the full strategy.

The taster session includes:

  • Online intake

  • 1-hour 1:1 strategy session focused on one visibility challenge

  • Follow-up notes

  • Custom worksheet

If you decide to book the full Visibility & Growth Strategy afterward, the taster session is free — the amount is deducted from the full investment.

Why Choose Me

Business strategy that feels human, grounded, and truly aligned with you

WWhen you work with me on your visibility and growth, you’re not handed a generic marketing plan or pushed to show up everywhere at once. I take the time to understand how you work, how your clients make decisions, and what kind of visibility is actually sustainable for you.

This is not about louder marketing or constant output.
It’s about making thoughtful choices — and building a strategy you can maintain.

Here’s what shapes my approach:

  • A coaching background
    Trained in holistic coaching, I listen closely and ask questions that help uncover what truly motivates you and your clients. Rather than prescribing tactics, I help you arrive at decisions that feel grounded and natural to act on.

  • A consulting background
    With more than ten years in consulting and project management, I bring structure to complex questions. Insights are translated into clear decisions, focused priorities, and practical next steps — not abstract advice.

  • A considered pace
    We don’t jump to conclusions or default solutions. There is space to assess, test, and choose platforms and strategies based on evidence, fit, and capacity — not trends or pressure.

  • A whole-person lens
    Visibility should support your business and your life. We account for energy, time, finances, and long-term sustainability — not growth at any cost.

  • Personal, 1:1 guidance
    This is close, tailored work. The strategy we build reflects your strengths, values, and goals, not a one-size-fits-all marketing model.

My goal is to help you attract the right clients through a visibility strategy that feels workable, sustainable, and aligned with how you want to grow — now and over time.

Eva Gaaff, website designer for coaches and creatives, wearing a white blazer and black skirt, standing outdoors in front of a beige wall with climbing red and green ivy, smiling at the camera.

If this resonates..

Let’s identify where your visibility can be focused, sustainable, and aligned with how you actually work. Together, we’ll define a direction that supports consistent growth — without unnecessary noise or overextension.

Connect

 FAQs

  • This service is ideal if your offers are clear, but attracting clients feels inconsistent or scattered. It’s designed for those who want a focused, sustainable approach to visibility.

  • No. This is strategy, not content creation or ad management. You’ll receive clear direction on what to do, where to show up, and how leads are generated.

  • We include ad strategy where relevant — such as platform choice, funnel logic, and budget guidance. I don’t manage ads, but I help you decide if and how they make sense.

  • The strategy is designed with the goal of generating qualified inquiries within three months, provided the agreed approach is implemented consistently.

  • Not necessarily. We assess both online and offline options and choose what fits you and your audience — social media is never a default requirement.

  • That’s exactly what this service is built for. The focus is on fewer channels, clear priorities, and systems that don’t require constant effort.

  • Sometimes, yes — but only if your positioning, offers, and pricing are already clear. If not, I’ll recommend starting with Business Strategy.