Squarespace vs. Wix vs. WordPress: Which One Is Right for You?

When you're getting ready to build your website, one of the first decisions you’ll face is which platform to use. And if you’re a coach or creative — someone who values both beauty and ease — the options can feel confusing fast.

There are dozens of website platforms out there, but three stand out as the most popular: Squarespace, Wix, and WordPress. Each one has its own strengths, quirks, and learning curves.

Let’s walk through the pros and cons — and help you find the best fit for you.

Squarespace: Calm, Clean, and All-in-One

If you want a website that’s easy to use, visually beautiful, and doesn't require a tech degree to maintain — Squarespace might be your perfect match.

This is the platform I work with exclusively for all my 1:1 clients and group program participants. Why? Because it offers:

• Built-in design templates that are both elegant and mobile-friendly

• An intuitive drag-and-drop editor

• Integrated features like scheduling, payments, blogging, and email sign-ups

• Excellent security and maintenance, handled for you

• Reliable SEO tools and performance analytics

Squarespace is ideal for coaches, therapists, creatives, and other small service-based businesses who want to focus on connecting with their clients — not troubleshooting plugins.

Best for: Creatives and coaches who want a clean, professional site that’s easy to update and grow with their business.

Wix: Flexible But Sometimes Fussy

Wix is also beginner-friendly, offering a visual drag-and-drop builder and lots of customization options. It can be a fun choice for people who like experimenting with design and want more creative control.

But here’s the thing: that flexibility can quickly turn overwhelming. There are so many options that without a clear design direction, you risk ending up with something cluttered or inconsistent.

Wix can work for coaches, but it’s less polished than Squarespace and doesn’t always scale well as your business grows.

Best for: DIYers who enjoy experimenting and don’t mind a little mess in exchange for more control.

WordPress: Powerful, but Requires Maintenance

WordPress is a powerhouse platform used by large companies, media outlets, and complex businesses. It’s open-source, which means it’s endlessly customizable — if you have the technical skill (or hire someone who does).

You’ll need to set up your own hosting, manage themes and plugins, and take care of security and updates yourself. For many small business owners, that’s more work than it’s worth.

Best for: Large or complex sites that need full customization and have the budget for ongoing maintenance.

My Recommendation

If you’re a coach, creative, or service-based business owner — someone who wants to share your work in a clear, beautiful, and authentic way — Squarespace is likely your best bet.

It offers the perfect balance between function and simplicity. And with the right design support, you can create a site that feels like your digital home — calm, professional, and easy to manage.