Five Simple Website Changes That Help Build Trust
You don’t need a complicated, flashy website to connect with your audience.
In fact, most of the time, a few small changes can dramatically improve how people experience your site — and how comfortable they feel reaching out.
Your website is often the first place someone lands after hearing about your work. It’s your digital home, your welcome mat, your first impression. And like any welcoming space, it doesn’t need to be loud. It just needs to feel like you.
Here are five small updates that can help build trust with the right clients:
1. Invite your visitors to take a clear next step
Think of your website like a conversation. If someone resonates with what they see, what should they do next? Make this obvious with a warm, clear invitation.
For example:
“Let’s connect for a free clarity call”
“Explore my 1:1 sessions”
“Get the free journal to reflect on your next step”
Your audience shouldn’t have to hunt for a way to work with you.
2. Share kind words from past clients
Social proof goes a long way. Even one or two short testimonials help visitors imagine what it’s like to work with you — and feel reassured that they’re in good hands.
If you don’t have any yet, consider reaching out to past or current clients. Most are happy to write something once they know how much it helps others.
3. Check how your site looks on mobile
Over half of website traffic comes from mobile. If your fonts are tiny, the layout feels cramped, or the buttons are hard to click — your site might be losing potential connections. Make sure it’s readable, responsive, and easy to navigate.
4. Use consistent fonts and colors
Clarity builds trust. If your fonts or colors change from page to page, it can feel jarring. A limited palette helps the experience feel cohesive — and makes your site easier to read and navigate.
You don’t need a full brand kit to do this — just choose a few simple elements that reflect your energy and stay consistent across pages.
5. Keep the layout simple
Each page should have one focus. Don’t try to say everything at once. Let your words and images breathe. A spacious layout creates a sense of calm, clarity, and care.
If your current website feels cluttered or disjointed, don’t worry — you probably don’t need a total redesign.
Sometimes, small, thoughtful changes make all the difference.
Need a fresh pair of eyes?
I offer one-off Clarity Calls where I walk through your current site and share specific, personalized feedback on what’s working and what could be improved — both visually and strategically. You’ll leave with clarity and next steps.
Learn more about the Clarity Call session.