What Should Be on Your Website Homepage (And What You Can Skip)

Your homepage is the welcome mat to your online home.

When someone lands there, it’s often their very first interaction with you — your work, your style, and your message. Whether you’re a coach, healer, or creative business owner, the homepage plays a key role in helping people feel grounded, understood, and gently guided to connect.

But here’s the truth: it doesn’t need to do everything.

A well-designed homepage doesn’t try to impress or overwhelm. It feels warm, clear, and intentional — offering just enough information to help someone feel, “Yes, this is for me.”

Let’s walk through what you actually need — and what you can leave out (at least for now).

What Your Homepage Should Include

1. A clear, welcoming headline
The first few words matter most. Use a simple headline that clearly shares what you do and who you help. No jargon needed. Think:
“Supportive coaching for women navigating life transitions”
“Authentic brand photography for soulful businesses”
“Therapy that meets you where you are”

This lets your visitor know they’re in the right place — instantly.

2. A short, personal introduction
Write a few lines that introduce yourself and your work in a warm, human tone. Imagine how you’d describe your work over coffee. No need for a full bio — save that for the About page.

3. An invitation to connect
Make it easy for someone to take the next step. This could be a button that says “Let’s talk,” “Book a free call,” or “See how I can support you.” Keep it simple, not salesy.

4. A brief list of services or focus areas
Let people know what kinds of support you offer. This helps them understand whether your work fits what they’re looking for — without needing to click away just yet.

5. A testimonial or two
Even one kind sentence from a past client can go a long way in building trust. Keep it short and specific.

6. Clean, intuitive navigation
Make sure your menu is easy to use and includes links to key pages: About, Services, Contact, and Blog (if you have one). Aim for simplicity and clarity.

What You Can Skip (For Now)

– A long story or full bio — your About page is the better place for that
– Multiple call-to-actions competing for attention
– Too many visuals, videos, animations, or busy blocks of text
– Any features you don’t feel confident updating regularly

Your homepage isn’t meant to be the whole picture. It’s the doorway — the gentle beginning of a conversation. Give it room to breathe, and trust that the right people will take the next step.

Need help simplifying or refining your homepage?

I help coaches, creatives, and purpose-led businesses create calm, authentic websites that feel just like them — no overwhelm or pressure to do it all. Whether you need a full website or just a homepage refresh, let’s connect.

Book a free call.